Hidden features: The Tools that Firms Use to Manipulate Consumers on Digital Platforms and Beyond

An article published by the New York Times 4 years ago showed how Uber used psychological manipulations to influence drivers' behaviour 1. To incentivize drivers to work longer hours, Uber takes advantage of people's obsession with "goal pursuit" by letting them know how close they are to hitting their earning goal when they try to … Continue reading Hidden features: The Tools that Firms Use to Manipulate Consumers on Digital Platforms and Beyond